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Why You Need a Color Label Printer for your Business

Epson TM-C3500 left view at LabelBasicA color label printer is one of the most underrated products when it comes to fulfilling orders. Yes, it takes a customer and seller to make a transaction. However, without a label on the package, who knows where it would be shipped too.

Having a color label printer allows you to take more of the shipping process into your hands. You will never have to wait on labels to be delivered again. You won’t have to pay more than you should every time you order labels. And most importantly, having your own label printer allows you to make the exact label you want every time.

With that little introduction out of the way, we want to get straight into the important part, getting your own color label printer. To help you with this, we’ve written a short little guide that will highlight the benefits of having your own color label printer, and how to find the right one for your business.

Benefits of Having your Own Color Label Printer

While a color label printer isn’t something that is required by most businesses when they start off, they quickly become a valuable investment as you begin to scale your operations. From the improved flexibility it provides, to the cost savings you’ll benefit from, having your own label printer just makes sense.

We touched on it briefly above, but here are some of the main benefits to having your own color label printer:

  • Easily Customize the size, look, quantity, and quality of your shipping labels
  • Save time and money on third party expenses
  • Take more of your shipping process in house and avoid uncontrollable stress.
  • Print on demand and get the exact amount you need when you need it.
  • Easily align your labels with specific packaging for each product you ship
  • Enter your own barcodes and QR codes right onto the label

As you can see, having your own color label printer allows you to turn your label from a plain old shipping label, into a stylish and unique part of your packaging.

What to Consider When Buying a Color Label Printer

In order to get the right color label printer for your business, we often suggest that our clients consider the following 10 questions when picking and choosing a printer. How you answer it will vary based on your business needs.

  • Does it take separate color cartridges or are the multi color?
  • Does it take different width tape cartridges?
  • Is the screen easy to read and are the options easy to understand?
  • Does the label machine require a lot of maintenance?
  • What is the printing duration for printing over 100 labels?
  • Is it easy to use and have a good sized keyboard?
  • Can it handle a big enough workload for the amount of labels you need?
  • What type of chemicals are used to make the labels?
  • Is the label adhesive easily removable once applied? Does the adhesive have good shelf life?
  • Does the label maker come with a good warranty and helpful customer support?

Once you begin to sort through these questions with the label printers you are looking for, you’ll efficiently be able to eliminate the ones that aren’t right for business, and instead find the perfect color label printer.

How to Find the Right Color Label Printer For Your Business

Purchasing a colour label printer for your business or product can be overwhelming. It's important you buy the right kind of printer, otherwise, you may end up with an obsolete printer or a printer that may end up costing you more in the long run. Here are some tips to consider before purchasing a label printer.

Figure out how much you will be printing

There are many different types of printers available on the market. Color Label printers have different specifications and features at different price points. It's important to factor when to upgrade your next colour label printer. You wouldn't buy an entry-level printer if you are printing 100,000 labels a month, and conversely, you wouldn't get a high volume label printer if you are only using a couple hundred.

Determine the quality and quantity of label’s you will need

If you’re going to be printing large volumes of product labels, you may want to invest in a high-end printer with higher print resolutions. For smaller printing projects, an entry-level label printer would be better suited for your needs. Depending on the size of your project, the majority of your costs will be ink cartridges and label rolls.

Understand the general size specifications for your labels

Certain label printers have a maximum print width, so larger labels will require labels with wider compatibility. Printers with specific print technology work best with specific material type. Pigment ink-based printers work best with matte labels, while dye-based ink works best with high gloss labels.

Finding the Right Company to Purchase a Color Label Printer From

Instead of looking around at a bunch of different websites and struggling to make the right choice, we can make it easy for you.At LabelBasic we have colour label printers from all the leading brands on the market including Epson and Primera. Whether you are a small business looking for your first printer or looking to scale and upgrade an existing colour label printer, we are here to help. Our sales team is here to help with any questions you have. Call us at 1-888-225-0986.

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