Label Tips That Will Make Your Product Stand Out on the Shelf

Label Tips That Will Make Your Product Stand Out on the Shelf

Making a product stand out on a grocery store shelf is one of the biggest challenges for a brand. With the abundance of choice presented to each customer when looking for something as simple as salt — standing out becomes a brand’s top goal.

With all of these options, it is a lot more confusing for the consumer to make an educated choice. Multiple studies have shown that too much choice can lead to regret and missed opportunities. 

While every consumer is going to gravitate towards different products, there are a few things you can do to help yours stand out a little bit more.

Have a Catchy Design

First and foremost, having a catchy design is vital to getting shopper’s attention. It pops out among a sea of brand designs and demands attention. It can be the difference between someone walking by without care and someone grabbing a product to try it out.

Describing a catchy design is a bit ambiguous, and we’ll be the first to admit it. There is no set guideline or template. Sometimes playing it safe isn’t the best option. Sometimes making people go “What is that!?” is the most catchy design possible.

Use Vibrant Colors

Besides movement, vibrant color is one of the most easily detectable visual cues to people. The chip aisle is often the best way to see this in practice. Bags are styled with every color of the rainbow and the flavoring shines. 

Brighter colors do not necessarily guarantee a product’s success. But, the name of the game is to stand out, and picking the right color is an important part of that.

Have Clear and Well-Designed Packaging

While the aforementioned points may have you envisioning a rainbow with a big graphic on the front — products are more noticeable when they have clear and well-designed packaging.

This will often depend on what niche a product is in. However, an easy way to get a feel for this is to visit a local grocery store. The packaging on a chocolate bar is going to be a lot more imaginative than the packaging on bags of sugar.

By catering to the common choice for packaging amongst a targeted audience, you put your product into a better position to succeed.

Brand Recognition

Brand recognition is one of the most reliable ways to get a customer to purchase a product. With that being said, it can also be the main deterrent from making a purchase.

As a brand grows, people become more familiar with them and they have unique experiences related to their products. The people who recognize a company’s premium pasta will likely be willing to sample their pasta sauce. 

Leveraging brand recognition is one of the best ways to add a certification of trust to a product. Just make sure it is a brand image that people respect.

Conclusion

Somewhere along the way, the number of options presented to us at grocery stores became a burden. As the market continues to saturate, the demand for unique labeling and packaging continues to rise. 

So, if a product doesn’t initially succeed, it may have less to do with the quality of the product, and more to do with the lack of connection with a customer.